Is Your Marketing Powered Up With Video?
SEO is the abbreviation for Search Engine Optimization. This is a web design technique that, when done effectively, draws positive attention from search engines. When your site is optimized for search engines you will discover that search engine users can find your web presence easier to locate when potential customers conduct their first online search.
When developing a site for SEO a web site owner needs to make sure they utilize a well researched keyword or key phrase that will be noticed by the search engine. The optimum number of times the keyword or phrase should be used is around 3-5%. If you use the term less it may not be noticed and if you use it much more it may be considered a spamming technique thus panelizing your site. You may also find that the content is hard to read if you insist on placing the keyword or phrase in locations that do not read naturally.
You’ll notice that the title of this article has to do with video. When you conduct a web search using various keywords or phrases you will often find videos that are listed among the top ten for the phrase you chose. What this means is that if you develop a business video to benefit your online business you should also work to ensure your core keyword or phrase is evident in your video titles, tags and description.
If you’re wondering why videos might rank better than a standard business site it’s because videos are watched more often than people visit websites. Search engines love to find new content so their interest in your site, or videos may be strong due to the new content you are making available. It is possible for a business blog and assorted videos to actually outperform a primary business website in terms of search engine rankings simply because there is more new information to consider and that often translates into improved trust and rank position. What this means is you may have more visitors to your blogs or videos than to your primary site. However this scenario is exactly why your business videos can be an important marketing tool for your primary site.
Here’s the equation…
Optimized vidoes/blogs + high search engine rankings = increased traffic to primary site
You just need to make sure that every blog post & video title includes a reason for visitors to come to your primary site and you need to make sure a link is provided with every post on the profile page.
Did you know that when you blog or use videos to market for Search Engine Optimization you are also working to improve the overall traffic flow to your primary site? You do that by consistently blogging and producing with a laser focus utilizing a very specific keyword or phrase.
Take this quick tip and strategy to improve you rankings and website traffic. The more articles you have floating around out there, the more videos with links to your offers and websites the better the chance of having someone click it, right?
Keep it fresh, keep it real and the "SERP's" will love you! (Search Engine Results Pages)
If you need help, a video for your business, blogging content, etc. Just ask, we're here whenever you need us!
SalecraftersLocal.com
https://www.Salecrafters.com/
